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When you drink alcohol endorphins are released in your brain.
2) Endorphin Release
These endorphins flow along a path and are received by receptors and the behavior is reinforced. This process is called positive reinforcement and this is the way that you learn.
In some cases, due to genetics, or life events people’s brains are very good at this process of learning when it comes to drinking. For these people, those pathways for endorphins turn into superhighways and we say the person is addicted.
4) Blocking Endorphins
Our treatment uses targeted medication to block the receptors in the brain from reinforcement when the client drinks. This results in the gradual unlearning of the drinking behavior.
In other words, we turn those superhighways back into pathways
6) Normal Life
so excessive drinkers can once again live a life like anyone else without the disruption of alcohol addiction.
CONSULTATION IS FREE
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